Sozuri

Building a Compliant SMS List: How to use Google Forms, Sozuri, and the Data Protection Act

In the digital age, a customer’s phone number is more than just a contact point—it is Personal Data.

With the rise of the Data Protection Act (DPA) and global standards like GDPR, the days of “buying lists” or “scraping numbers” are over. Today, the most successful brands are those that build their audience on a foundation of trust and transparency.

At Sozuri, we believe that effective communication starts with legal compliance. Here is your simple 5-step guide to building a high-conversion, DPA-compliant SMS list.

The 5-Step Setup Guide

Getting your automated consent funnel running takes less than 15 minutes. Follow these simple steps:

1. Generate Your Sozuri API Key

Login to your sozuri.net dashboard. Navigate to your project settings and generate a unique API Key. Keep this key safe; it is the “password” that allows Zapier to talk to your Sozuri contact list.

2. Create Your Google Form

Create a new Google Form. To ensure compliance and successful integration, include the following mandatory fields:

  • Name: (To personalize your messages)

  • Mobile Number: (The destination for your SMS)

  • Consent Checkbox:  Add a required checkbox that says: “I agree to receive promotional SMS messages from [Your Store Name] in accordance with the Data Protection Act.”

3. Connect to Zapier

 

Log in to your Zapier account and “Create a Zap.”

  • Trigger: Choose Google Forms (New Form Response).

  • Action: Choose Sozuri (Create Contact).

  • Follow the prompts to sign into both accounts using the API key you generated in Step 1.

4. Match the Fields

This is the most important part. You need to tell Zapier which Google Form field goes to which Sozuri field:

  • Map the Name field to fname.

  • Map the Mobile Number field to mobile.

  • Ensure your project slug is correctly entered.

5. Share the Link via SMS

Copy your Google Form’s “Send” URL. You can now send this link to your existing customers or share it on social media to start collecting fresh, compliant leads.

Sample Invitation SMS

Not sure how to ask for consent? Use this high-converting template:

[Store Name]: We’ve got new styles dropping soon! ✨ We want to make sure you’re the first to know. To receive exclusive discounts and collection updates via SMS, please give us your consent here: [Your Google Form Link]

Why Compliance is Your Best Marketing Tool

Under the Data Protection Act (DPA), you are a Data Controller. This means you are responsible for how you collect and use your customers’ information. By using this Google Form workflow, you create a digital “paper trail” of consent.

Compliance isn’t just about avoiding fines; it’s about deliverability. When you only message people who have explicitly consented, your engagement rates skyrocket and your brand reputation stays strong.

Ready to automate?  Start Here.