As the year draws to a close and the festive spirit takes hold ,there’s a sense of excitement and merry making in the air. Christmas, isn’t just a holiday.It’s a feeling that sweeps over us.Its time to make make memories and be hopeful for what the new year has in store.
It’s the perfect time for brands to connect with their audience on a more personal level. Crafting messages that resonate with the holiday cheer can transform a simple campaign into an engaging narrative that captures the hearts of your audience. But how do you figure out just what to say to make your message glow and pop in a crowded inbox?. Quite the puzzle to solve.Right?
Here are several tips for creating holiday messages that resonate and engage
Embrace the Holiday Spirit:
Use language that reflects goodwill, cheer, and the cozy feel of the holidays. Phrases like “Season’s Greetings,” “Warm Wishes,” or “Holiday Cheer” set a cheerful tone.Be Inclusive:
Christmas is a widely celebrated holiday, but it’s important to be mindful of diversity. Depending on your audience, consider using more inclusive language like “Happy Holidays” as opposed to ” Merry Christmas”Personalize Messages:
Personalization can greatly increase engagement. Tailored messages that address recipients by name or reference past interactions can make a big impact.For example ,Dear [Name], may your holiday season be as special as you are to us. Thank you for your continued support throughout the yearHighlight Special Offers:
The holiday season is often associated with gift-giving and shopping. Highlight any special offers, discounts, or exclusive services you might have for the holidays in your campaign messages.Use Visuals:
Incorporate festive visuals such as images of decorated Christmas trees, twinkling lights, or snowy scenes to bring out holiday emotions and attract attention.Create Urgency:
Use phrases that create a sense of urgency like “limited-time offer” or “while supplies last” to encourage prompt action, especially for holiday sales.For example-Hurry, only 3 days left to find the perfect gift! Order by midnight tonight to get it delivered in time for Christmas.Focus on Value and Benefit: Rather than just promoting a product or service, emphasize how it can enhance the holiday experience. Whether it’s saving time, creating memories, or finding the perfect gift, convey the benefit clearly. For Example-Give the gift of relaxation this Christmas. Our spa gift baskets are the perfect way to pamper your loved ones during the festive season.
Appeal to Emotions:
The holidays are a sentimental time for many. Craft messages that tell a story or tap into the emotions of the season. Join us in bringing joy to those who need it most.Keep it Simple and Clear:
While it’s easy to get caught up in complicated holiday language, clarity should always be a priority. Ensure your messages are easy to understand and direct- “Get your last-minute gifts with us! Easy, quick, and sure to please. Shop now!”
Encourage Sharing:
Create campaign content that is easily shareable on social media platforms. This could take the form of festive graphics, interactive posts, or holiday-themed hashtags- “Share your favorite holiday moment with us using #XmasJoy and get a chance to win a special holiday hamper!”
Utilize Email Segmentation:
Segment your emails to target different groups within your audience based on their interests, past purchasing behavior, or interaction with your brand for more effective messaging.For example- We’re thrilled to have you with us for another holiday season, [Name]! Enjoy a special discount on your next purchase as our way of saying thanks!”Reflect Your Brand:
Ensure that your holiday messages are still in line with your brand’s voice and identity. Consistency is key to maintaining trust and recognition amongst your audience. “At [Brand], we believe in making every moment count, especially over the holidays.Be Community-Focused:
Christmas is a time for giving, so consider how your brand can give back. Campaigns that focus on community service initiatives or charity can resonate well-“At [Brand], we believe in making every moment count, especially over the holidays.Test and Optimize:
Always test different versions of your messages to find out which elements perform best with your audience and continually optimize based on those insights.For A/B testing, you might try different subject lines: “
Confirmed: Santa’s got a surprise for you!” vs. “Don’t miss out on your holiday surprise! 
Plan ahead and schedule:
The holiday season can be hectic, so plan your campaign in advance. Schedule your messages to ensure consistent communication without last-minute .Remember that the tone, style, and content of your messages should reflect your brand’s unique voice and be tailored to your audience’s preferences.
Plan a series of emails leading up to Christmas:
- Email 1 (two weeks before): “Prepare for the holidays with exclusive early deals!”
- Email 2 (one week before): “Last chance for guaranteed Christmas delivery!”
- Email 3 (two days before): “Ready for Christmas? It’s not too late for e-gift cards!”