Let’s dive into the fascinating world of WhatsApp and explore the different types of WhatsApp accounts and this shiny new thing called WhatsApp Cloud API.

WhatsApp is a popular messaging app that offers text, voice and video calls ,media sharing ,and group chats.It has become a valuable tool for businesses to to connect with customers .There are three types of WhatApp accounts, each designed for specific purposes.

1.Personal WhatsApp Account:

A personal WhatsApp WhatsApp is a popular messaging app that offers text, voice and video calls, media sharing, and group chats.Its the one most of us use for daily communication with friends and family. To create this account, you typically need a smartphone or tablet to install the app

whatsapp features-video call

Key Features:

  • Text messaging
  • Voice and video calls
  • Status updates
  • Group chats
  • Real-time location sharing
  • WhatsApp Web for linking up to four devices

2.WhatsApp Business Account:

The WhatsApp Business Account is designed for small businesses looking to maintain a clear separation between personal and professional matters. It is set up using the WhatsApp Business app.

WhatsApp business account

Key Features:

  • Business profile creation with a description, address, and contact details
  • Catalogue setup to promote products
  • Broadcast messages
  • Messaging tools including greeting messages, quick replies, and automated responses
  • Display of business hours for customer awareness
  • WhatsApp Web support for up to four devices

3.WhatsApp Business API:

The WhatsApp Business API is the official WhatsApp business platform intended for larger enterprises, offering extensive automation and integration capabilities.

Key Features:

  • Integration with CRM systems, analytics, and third-party applications
  • WhatsApp broadcast messages for bulk notifications
  • Personalization of messages on a large scale
  • Support for WhatsApp chatbots and interactive messaging
  • Multi-agent access for effective customer conversation management
  • Support for multiple users and devices
  • Requires a WhatsApp Business API solution provider for setup
  • Offers features such as abandoned cart recovery notifications, order status alerts, product review requests, feedback sequences, and more.

Whatsapp Cloud APIs:

WhatsApp Cloud API is an online version of WhatsApp for businesses that brings helpful features like automation, chatbots, and customer support. It removes the need for you to manage your own servers and makes it easier for businesses to communicate with customers and provide better service.

It was released on May 19, 2022, and allows you to send and receive messages at a default rate of 80 messages per second (MPS), which can be increased to 500 MPS upon request.

WhatsApp Cloud API also provides analytics for your WhatsApp Business Account (WABA), giving you information about message and conversation counts.

whatsapp cloud api features

Key Features of WhatsApp Cloud API

Automatic Software Updates: WhatsApp Cloud API automatically gets new features and security updates without you having to do anything.

Support for Bulk Messaging: It supports high-speed messaging with 80 MPS by default and up to 500 MPS when needed, making it great for sending lots of messages.

Multi-Tenant: Multiple phone numbers can be registered on the Cloud API, allowing for versatile use.

No Hosting Costs: You don’t have to worry about hosting costs; you only pay for the messages and conversations you use.

Conversation Analytics: Get insights into how your WhatsApp Business Account is performing, including delivery rates and response times.

Multi-Media Sharing: You can share not only text but also images, videos, and documents.

End-to-End Encryption: Messages sent through the Cloud API are protected with strong encryption, keeping them safe from unauthorized access.

In essence, WhatsApp Cloud API simplifies business communication, making it more efficient and secure, while offering a range of features to enhance customer interactions.