Corner Club is a small restaurant in the downtown area of a large city. They serve breakfast and lunch 7 days a week and dinner Thursday through Sunday nights for local residents. Their business was good but not growing during the breakfast and lunch hours. The owner, Janet, wanted to increase her repeat business from all of the neighboring office buildings, since she knew that were the key to growing her revenues and bottom lines. Jan decided to start the Corner Club, a loyalty program that gave customers weekly discounts on specific offers, as well as points for purchases they can apply toward free food.
Jan had her graphics designer create a cool logo, a compelling program offer and a short code that a
customer can use to easily text and join. She put this information in her advertisements, table mats, menus, and on cards and posters around the restaurant.